A Green and Heritage Extravaganza

Unveiling the Charm of Northeast India

A Green and Heritage Extravaganza

In a bid to showcase the hidden gems of the Northeastern region of India, the Ministry of Tourism, in collaboration with the Meghalaya Government, organised a spectacular International Tourism Mart in Shillong from November 21 to 23, 2023. The event not only celebrated the rich cultural heritage but also placed a spotlight on sustainable and green tourism practices, leaving an indelible mark on attendees.


One of the standout features of the mart was its unwavering commitment to sustainability. The entire event, from conception to execution, was meticulously designed as a paperless affair. The emphasis on environmental consciousness was evident in every detail, reflecting a dedication to reducing the ecological footprint of such gatherings. Exhibitions, a focal point of the event, were ingeniously crafted using sustainable materials, underscoring the region's commitment to responsible tourism.

Green tourism took center stage, inviting participants to explore the Northeast's pristine landscapes and biodiversity. With a focus on preserving the natural beauty of the region, the event aimed to attract environmentally conscious travelers seeking an authentic and sustainable experience. From lush green landscapes to the majestic Himalayan ranges, the Northeast promises a retreat into nature like no other.

Simultaneously, the International Tourism Mart highlighted the rich cultural heritage of the region. Visitors were treated to a visual feast of traditional art, music, dance, and crafts, providing a glimpse into the vibrant tapestry of Northeastern cultures. The event served as a platform for local artisans to showcase their skills, fostering a sense of pride and appreciation for the unique heritage that defines the region.

The fusion of green and heritage tourism not only showcased the diversity of the Northeast but also positioned it as a prime destination for conscious travelers seeking an immersive and responsible travel experience. The success of the International Tourism Mart in Shillong serves as a testament to the region's potential as a sustainable tourism hub, inviting the world to explore and cherish the unexplored wonders of Northeast India.