FICCI-GOOGLE launches online educational ‘Travel MSME Knowledge Series’

FICCI-GOOGLE  launches online educational ‘Travel MSME Knowledge Series’

The impact of the COVID-19 pandemic on the travel industry has changed the way businesses have to function and manage their operation. FICCI & Google have designed an online educational ‘Travel MSME Knowledge Series’ especially for the MSMEs in the sector. 

The Webinar was launched by Ms Rupinder Brar, Additional Director General, Ministry of Tourism on August 7, 2020. The 4-day Webinar Knowledge Series commencing on August 7 will be held thereafter every Friday (14th, 21st, 28th) in August from 4-5 PM. The objective of the Series is to educate the travel MSMEs on how to use the power of digital to navigate these uncertain times.

The webinar series will help the travel MSME offline players to adopt technology and use the power of the internet to minimise the disruption in a digital-first world. The training will be provided free by experts from Google and will be telecast live on YouTube for registered delegates.

The Series will focus on the various aspects of leveraging cloud and technology to build a scalable digital business and enhance customer experience. It will also discuss on evolving consumer trends in light of COVID-19 & what they mean for Travel businesses and educate on how to attract new customers with Google My Busines sand. The educational series will also cover the best UI/UX practices to enhance user experiences on mobile websites and many more.

FICCI will provide the Information Technology (IT) infrastructure and online delivery platform for the series and Google will provide the content and trainers for the program. The partnership is envisaged to create an avenue for Travel professionals to create innovative ways and digitally market their products and reach out to their existing and potential customers.

Mr Dilip ChenoySecretary GeneralFICCI said, “The Travel MSMEs are vital contributors to the Travel & Tourism Industry of India. The COVID-19 has forced changes in operating procedures for all kind of businesses across the globe and the travel industry is no exception to it, hence any support to this large set of travel entrepreneurs will not only help them navigate the uncertainties better but also help them in creating demand and boost confidence among tourists.”

FICCI & Google are committed to strengthening the support mechanisms in the Travel & Tourism industry, promote and participate in the government’s efforts for attracting domestic and foreign tourists and contribute to the future of Tourism in the country.

To join the Webinar series please visit