Discover the World Appointed as India Representative for VIVA Cruises

Discover the World, a global leader in travel sales, marketing, and distribution, has announced its appointment as the official representative for VIVA Cruises in India. This strategic partnership marks a significant step in expanding the European river cruise operator’s footprint in one of the world’s fastest-growing outbound travel markets.

With a strong and well-established presence across India, Discover the World brings extensive experience in working with travel agents, tour operators, and key industry stakeholders. Its deep understanding of the Indian market and proven expertise in promoting international travel products position it ideally to build awareness and drive demand for VIVA Cruises.

Under this collaboration, Discover the World will lead all commercial activities for VIVA Cruises in India, including trade engagement, sales development, brand positioning, and market education. The goal is to establish VIVA Cruises as a preferred choice for Indian travellers seeking premium, immersive European travel experiences.

VIVA Cruises has rapidly emerged as one of Europe’s leading river cruise brands, offering year-round itineraries across iconic waterways such as the Rhine, Danube, Main, Douro, and Moselle. Known for its contemporary approach, the brand combines high-quality dining, cultural immersion, and modern design with a strong focus on sustainability. Its latest offering, VIVA Boutique, introduces a more intimate and design-led cruising experience, featuring a high proportion of suites and operating on exclusive routes such as the Seine and the Venetian Lagoon and Po River.

Andrea Kruse, CEO & Co-Founder of VIVA Cruises, highlighted India as a high-potential market, emphasizing that the partnership provides immediate access to local expertise and strong trade relationships.

Rony Broun, Vice President Sales Asia, and Patrick Ell, Vice President Commercial & Marketing, also expressed confidence that the collaboration will accelerate brand visibility and long-term growth.

Dipti Adhia, Country Director, Discover the World India, added that the company looks forward to leveraging its robust network to position VIVA Cruises and VIVA Boutique strongly within the Indian travel trade.

The partnership is effective immediately, with trade outreach and market activation initiatives set to roll out across key Indian cities.