Singapore Tourism Board Charts Tourism 2040 Vision and Quality Growth Strategy at ATF 2026
At the ASEAN Tourism Forum (ATF) 2026, the Singapore Tourism Board (STB) outlined a confident and future-focused roadmap, reinforcing Singapore’s position as a leading global tourism and MICE destination driven by quality growth, innovation, and strong partnerships.
Singapore recorded 15.5 million international visitor arrivals between January and November 2025, while tourism receipts reached S$15.7 billion from January to June 2025, reflecting strong recovery and sustained global demand. Building on this momentum, STB presented its long-term blueprint, Tourism 2040: Driving the Next Bound of Quality Growth for Singapore, which aims to deepen visitor value rather than only scale volumes.
Under Tourism 2040, Singapore is targeting tourism receipts of S$47 to S$50 billion by 2040, with a strong focus on driving demand across MICE, leisure travel, and premium experiences. The strategy centres on enhancing experiences, anchoring high-quality events, and attracting visitors who stay longer and spend more.
A major highlight was the robust pipeline of new attractions and experiences set to further elevate destination appeal. These include Illumination’s Minion Land at Universal Studios Singapore (2025), Mandai Wildlife Group’s Rainforest Wild Asia, Mandai Boardwalk, Curiosity Cove, and the Singapore Oceanarium, along with Jurassic World: The Experience at Gardens by the Bay. Looking ahead, the second phase of Mandai Rainforest Wild (2026), Porsche Experience Centre (2027), Therme Singapore (2030), and the expansion of Marina Bay Sands and Resorts World Sentosa by 2030 underline Singapore’s long-term investment confidence.
Strategic partnerships remain a key growth driver. STB’s collaboration with WeChat (WeMeet) has led to the launch of the MeetSG mini programme, supporting MICE planners in Greater China with easy access to event-related information. The renewed three-year partnership with Klook focuses on joint marketing, identifying emerging visitor segments, and anchoring world-class experiences. Creative collaborations, such as with South Korean lifestyle brand Wiggle Wiggle and Singapore Flyer, add lifestyle-led, experiential dimensions to the destination.
STB is also strengthening trade readiness through the Travel Agent Roadmap, positioning agents as “Curators of Travel that Inspire”.
Safari Plus observes that Singapore’s Tourism 2040 vision is not just about growth—but about shaping a high-quality, experience-led tourism future anchored in innovation, partnerships, and long-term value creation.
